YES, You need a blog integrated to your website! This section will exert a pull on the benefits that will showcase your brand on the brighter side. Here are some of the benefits you will reap by having a blog section.
The blog section will help inbound links faster. To achieve this, you need to post content regularly which is relevant to your audience. Irrelevant content, unethical topics or sexual-oriented material in any form will jeopardize your website’s ranking and will attract a lot of penalties.
If the content you put up are interesting and relevant, you will soon have a huge readership and loyal customers. Tweak your content based on the demographics. This will add stickiness to your blog. The readers can become customers too. So go ahead and build relationships.
Content that is fresh and invigorating is a staple for search engines. Static sites who do not update content suffer badly on this part. New content always brings back visitors to your site.
Well crafted content builds credibility to the company. Visitors who unintentionally stumble upon your content will be convinced by the content, which has no strings attached to your services.
Guest blogging can make a huge difference to your site. Highly beneficial in SEO, guest bloggers style of writing and content will take you a long way. Be sure to do a background check of the potential bloggers before confirming on any. Choosing the right candidate is important.