{"id":142,"date":"2017-04-05T05:36:47","date_gmt":"2017-04-05T05:36:47","guid":{"rendered":"https:\/\/www.codeandco.ae\/blog\/?p=142"},"modified":"2024-04-06T06:55:16","modified_gmt":"2024-04-06T06:55:16","slug":"text-usage-designing-website","status":"publish","type":"post","link":"https:\/\/www.codeandco.ae\/blog\/text-usage-designing-website","title":{"rendered":"Text is a UI. Here are the proofs"},"content":{"rendered":"

Why content is not secondary?<\/strong><\/p>\n

You would understand in a single metaphor when we would mention it. Here\u2019s why content is not secondary!<\/p>\n

Because when users visit your website, they can feel magnanimous by looking at your design, but if the content you use is \u201clorem ipsum\u201d, then believe that the users are not going to stay on your website for very long.<\/p>\n

Why?<\/p>\n

Because users come to a website for content, not for design! Yes, aesthetically superior design increases your credibility; but what your users seek is great content which can educate or entertain them in multi-dimensional ways.<\/p>\n

Imagine that you have got a great book with great cover and amazing binding. The way the book is written is tremendous too. Now you open the first page of the book and you read that the content inside the book is superfluous and have almost no substance. Would you still feel to keep on reading the book? You would put it down, right?<\/p>\n

Now think about your website! If there is no great content, users will just have a look at your design, would go away forever never to look back at it ever.<\/p>\n

Base your design on great content<\/strong><\/p>\n

Founder of \u201cBrain Traffic\u201d, Kristina Halvorson laments that many of the websites depend on poor content as the content is considered as secondary and no-one takes responsibility for the poor content.<\/p>\n

She also remarks that at the strategy table, people talk about investing in the interface design and user experience strategy; but rarely anyone brings up the talk about great content.<\/p>\n

The reason for such a case is that the strategy talk of the business owners about user experience is flawed; as they don\u2019t understand that \u201ctext is king\u201d. If the content is not given enough room, eventually all their investments would go in vain.<\/p>\n

Content doesn\u2019t only mean \u201cwritten words\u201d<\/strong><\/p>\n

You don\u2019t need to worry about only \u201cwritten words\u201d. We agree that only text after text makes users tired (without any halt or something different). That\u2019s the reason you need to mix and match different types of contents. Use written words, audios, videos and even graphics to attract your users.<\/p>\n

It has been seen in a research that when you use both text and videos in a single blog article, the chances of ranking higher in the search engine<\/a><\/span><\/span> increases by 53 times. So, all you need to do is to understand what your users want (text, videos, audios or graphics) and then offer them the exact combination.<\/p>\n

Now the main thing is not only the main thing<\/strong><\/p>\n

Here\u2019s what we mean by that \u2013<\/p>\n

Your main text is not always the main thing. Many web designers have started using great content in the body of their website; but what\u2019s still missing is the great copy for your product description, support texts, headlines, text links, meta data and error messages.<\/p>\n

You need to give such an experience to your users that your competitors wouldn\u2019t even think of. And it comes with an understanding that \u201ctext is the user experience\u201d.<\/p>\n

If you design your website without content, it\u2019s not design; it\u2019s decoration<\/strong><\/p>\n

Celebrated web designer and author Jeffrey Zeldman mentions that when you design your website<\/a><\/span><\/strong> without content, you are just there for decoration, not design in actual sense.<\/p>\n

If you look at few great sites which receive great numbers of readers, you would see that the content plays the key roles in attracting so many people. It\u2019s never about the design, but it\u2019s all about what the users get out of those websites.<\/p>\n

\"67685855hkh5\"<\/p>\n

As an example, look at zenhabits.net. This site is simple and minimalistic. And there is no cool design as well. However, if you dig inside the articles written there, you would see that it\u2019s incredibly written and so very useful. Even Times Magazine has selected this site as the best 50 websites in 2011 and the best 25 best websites in 2009.<\/p>\n

It\u2019s time for people to think who don\u2019t give much importance to the content in their website.<\/p>\n

Kiss of death: Great design, bad copy<\/strong><\/p>\n

Text is a UI and more. Joshua Johnson in his article \u201cThe Importance of Copywriting in Web Design\u201d mentions that if you have a great design and poor copy, you would not be able to attract users to your site.<\/p>\n

Here\u2019s why great copy is so very important along with great design \u2013<\/p>\n