Challenge

To make the brand stand out midst the many boutique recruitment firms in Dubai.

Solution

Taking the Amethyst stone into consideration, we used the Amethyst colour as the brand colour. Combining it with black we struck a balance in colour and increased the overall readability. The logo is a letter 'A'. Initially sketched by hand, the logo is a curvy path ending with a sharp edge. This edge showcases the cut in the Amethyst stone. Our objective is to create brand identity.