A new entry in the market, Balance by MAFASI has bottled water and tissues under their wing.
What We Did
To speak and not flaunt was the route we had to take to launch Balance. With so much to say, staying within the fine line was the task.
We launched Balance online with a responsive/interactive website. We kept the design minimal and focused on images to create the experience one gets by consuming Balance water. Keeping it visual heavy, we let the images speak for itself. Thus we didn’t shout out loud but yet created an impact. We surely created a ripple effect in the market with the launch of Balance (Hover over the water to create a ripple design of your own). Our objective is to launch Balance in the online space via a website and focus on the USP of the product.