Challenge

To create a balance between yoga and luxury!

Solution

Brand Identity - We used one of the yoga movements to create the logo of Elite Yoga. Using a gradient of different shades of gold, the logo exhibited luxury and yoga together. We made the stationary including letter head, business card and Email signature for the brand. Website - We then created the website for the brand. We integrated a payment gateway for customers to pay up for the retreat online. Huge bandwidth was given for images to showcase the experience one would receive at the retreat. SEO - Once we won the Digital Marketing rights for the brand, we made the site SEO-compliant. A blog section was soon integrated. With a content-led strategy, the website appeared in the first page of major search engines for around 10 keywords. Social Media - We are currently handling Facebook, Instagram and Twitter account for Elite Yoga. Content generation, account management, response management, ad management and campaigns are handled. We are currently working towards reaching out to a larger base with various activities on social media. Lead Generation - We created a separate landing page for lead generation. With Search Engine Marketing and Social Media Paid services, we targeted markets like UK, US and Europe. We have been successful in generating quality leads.